One of the ways to make money online is to sell online.
The entire experience of selling online replicates the process in real life.
In real life, if I wanted to buy something, I would go to the supermarket.
Once there, I would browse the store for products that I wanted and place them in a shopping cart.
At the checkout, I would pay the cashier and collect a receipt and the goods.
To sell anything online, we have to replicate this process.
In order to sell online, you must replicate what happens in the real world.
The first thing we need is a storefront.
This is a place where prospective customers can browse for the items they want
Once they browse the items they want to buy, they then place them in a shopping cart.
Once they have completed the purchase, they checkout and pay for the items.
Once the transaction is completed, they get a receipt.
Depending on the nature of the goods, how they customers receive them is different.
For physical items, the customer will have to wait for delivery.
The main advantage of digital goods is that delivery is instantaneous.
In online marketplaces, the infrastructure to handle everything from storefront to payment is done for you.
All you need to do is sign up and place your products on the online marketplace.
The main benefit of this is leverage.
You can use the reputation and infrastructure of an existing organisation to setup your own.
An example of this is Amazon. Amazon is the global retail giant allowing you to sell anything you can imagine including digital goods.
Some examples of online marketplaces that we have in Nigeria are:
Going Your Own Way
If you choose to go your own way, you are deciding to be responsible for every aspect of your own online store.
The two popular options for this are:
Shopify is great if you want to quickly get started. There is no need to code.
You can do everything yourself without a developer using Shopify although you must be willing to pay a monthly fee.
WooCommerce although free comes with the challenge of not being for non-developers.
Both of the above tools will allow you get started up quickly with your online stores.
My advice is that you look at the trade-off between time and money and choose carefully based on your own reality.
With the growth of eCommerce in Nigeria in the last decade, there is no reason for anyone not to make money online.
The tools, platforms and infrastructure to make money online are already available all that is missing is you.
Will you take the opportunity or watch from the sidelines?